Start-Up

Every now and then million of startups come into existence in thoughts and ideas. Most of us just want to start a firm or company just on the basis of an idea and for us the main thing that matters is that idea and how to sell that idea and earn profits as per that.
But you know, only few to very few survives this bloody competition and ground reality. And as per me, the most obvious reason is that we never make plans on ground research data or surveys. We rarely look towards the small details of an idea, but it's those small details that led to fail of start-up. Like for a start-up in environmental consulting, if we just clicked with an idea of that with more consciousness towards environment, there has already been ready made market. And specially for college graduates or with little experience we ought to start in that field about which we can easily gather the info and case studies and all. Rarely does we, in India think from level zero to analyze the basic needs or demands.
Also one of the major problem that i realize personally at my end is the hesitation to do "any sort of work" for the start-up. Specially the college graduates from reputed institutes, before making the start-up into a profitable company they have to fulfill their desires of luxurious car and other amenities along with developing a habit of sitting inside a chamber and behaving like a CXOs. Also the operational part is the most difficult one in Indian scenarios because of such a variety in culture and lingo, which rarely make the working staffs comfortable among themselves.
As per me, from my experience of working in an start-up at its nascent stage as well as its growing stage, I personally feel that ground level thinking with attitude of working any job in the interest of start-up along with managing people that relates to operational and HR management of the firm are sufficient for start-up to thrive in addition to so called "business model".